Doubly confused

Roisin Burke makes a ballock of it in the Irish Independent when considering how to repair the country's image:
Branding, corporate image, PR, marketing proposition -- these are dreadful, superficial terms to many people. Understandably so, suggesting,, as they sometimes do, the trumpeting of style over substance, the 'all mouth and no trousers', 'fur coat and no underwear', brash 'great little country' take on the national image that helped get us into this mess in the first place.

Again, the trousers are part of the style, not the substance. And the use of 'fur coat and no underwear' is no better - first, the usual phrase is 'fur coat, no knickers', though that might be a bit rude for delicate Irish tastes; and second, that means something else entirely...