Friday, August 07, 2009

Stake to the heart

A classic example of the bastardised form from Neil Gibbons in, cutely enough, Communicate Magazine ('The single voice for stakeholder relations', apparently - I think it might be something to do with vampires):
Of course, there’s a danger of being all mouth and no trousers. “There’s no point trying to create an image of respectability if it isn’t based upon concrete actions decided at the business level,” says Headland’s Trezise.

'Trousers' is not an apt metaphor for 'concrete actions'. It is, however, for 'an image of respectability' without anything behind it. It's another case where the original idiom would be entirely appropriate, but the bastardised form just doesn't make any sense whatsoever.


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